We are proud to announce the launch of Louna  a newly launched hospitality development company in the Kingdom of Saudi Arabia (KSA), dedicated to crafting exceptional experiences that captivate guests and celebrate local heritage. As part of Saudi Arabia’s ambitious drive to diversify its economy and become a global tourism hub, Louna aims to shape the future of hospitality by combining world-class standards with the Kingdom’s rich cultural identity.

 

Saudi Arabia’s booming hospitality market

Under Saudi Arabia’s Vision 2030, the hospitality and tourism sector has been earmarked for rapid expansion. By opening up its borders to international travelers and investing heavily in infrastructural developments, the Kingdom aims to attract up to 100 million visitors annually by 2030. Such large-scale initiatives place Saudi Arabia among the fastest-growing travel destinations in the world.

 

Significant capital investments

To meet these ambitious targets, the Saudi government has committed over USD 1 trillion to tourism-related projects, including high-profile developments like the Red Sea Project, Qiddiya, NEOM, and AMAALA. These projects are expected to create thousands of jobs, stimulate local businesses, and boost the nation’s global standing in luxury, adventure, and cultural tourism.

 

Promising market indicators

• Hotel pipeline: Saudi Arabia’s hospitality sector is set to add more than 100,000 hotel rooms over the next five years, reflecting the heightened demand and confidence from international hotel operators.

• Visitor growth: According to the Ministry of Tourism, international arrivals have witnessed significant year-over-year increases, with notable spikes after the introduction of the tourism e-visa.

• Economic contribution: Travel and tourism are projected to contribute up to 10% of Saudi Arabia’s GDP by 2030, illustrating the sector’s growing influence on the national economy.

 

A vision for transformative hospitality

• Cultural authenticity: Louna sets itself apart by weaving Saudi Arabia’s rich cultural fabric into every project. Each property, whether a boutique hotel or an upscale resort, is designed to reflect local traditions, architectural styles, and cultural narratives—offering guests a genuine sense of place.

• Exceptional guest experiences: Our developments prioritize memorable, tailored guest experiences. By incorporating elements such as immersive cultural activities, regionally inspired culinary offerings, and world-class amenities, Louna ensures that visitors connect with Saudi heritage in an engaging and meaningful way.

• Strategic locations: We identify and develop in areas poised for high tourism growth, be it along the coastal areas; near bustling urban centers, destination and gateway cities. These strategic locations allow us to cater to both leisure and business travelers while supporting the broader objectives of Saudi Arabia’s tourism strategy.

 

Collaborations with international boutique operators

Recognizing Saudi Arabia’s emerging reputation as a premier travel destination, Louna actively partners with international boutique operators that seek to establish or expand their presence within the Kingdom. These collaborations enable:

• Global brand synergy: By fusing renowned international brands with local cultural elements, Louna’s developments achieve a unique blend of global excellence and Saudi authenticity.

• Shared expertise: Joint ventures with boutique operators bring fresh perspectives, operational insights, and cutting-edge design, enhancing the overall guest experience.

• Accelerated market entry: International brands gain a strategic advantage by leveraging Louna’s local expertise, market intelligence, and network—ensuring swift and effective entry into the Saudi market.

 

Commitment to excellence and sustainability

• High-quality design and infrastructure: The company adopts global best practices in construction and design to ensure that each project meets international safety and comfort standards. By collaborating with top-tier architects, engineers, and designers—both local and international—we develop properties that are aesthetically striking and operationally efficient.

• Environmental stewardship: As sustainability becomes a cornerstone of Saudi Arabia’s future, Louna integrates eco-friendly practices into the core of its operations. From energy-efficient systems and water conservation efforts to responsible waste management and landscaping with native flora, we strive to minimize our environmental footprint and protect the local ecosystem.

• Community engagement: We recognize that hospitality extends beyond travelers—it also encompasses the communities we serve. Through partnerships with local businesses, artisans, and nonprofit organizations, Louna invests in initiatives that promote job creation, skills development, and cultural preservation.

 

Leveraging technology for seamless operations

• Smart hospitality systems: From automated check-ins to personalized mobile concierge services, Louna incorporates cutting-edge technology to enhance the guest experience. This tech-driven approach streamlines operations, reduces wait times, and allows staff to focus on delivering superior service.

• Data-driven insights: By analyzing consumer trends, online feedback, and booking patterns, Louna refines its offerings to anticipate evolving guest preferences. Data-driven insights enable quick decision-making and continuous innovation, ensuring each property maintains a competitive edge.

 

Looking ahead

The Kingdom’s vision for a dynamic, diversified economy is fueling unprecedented growth in Saudi Arabia’s hospitality sector. Louna is primed to contribute significantly to this transformation by creating spaces that inspire and delight, showcasing Saudi culture while meeting and exceeding global hospitality standards.

 

By collaborating with international boutique operators and merging global expertise with local authenticity, Louna positions itself at the vanguard of Saudi Arabia’s tourism revolution. As the Kingdom welcomes millions of visitors in the coming years, Louna stands ready—crafting experiences that capture hearts, drive economic growth, and reflect the enduring spirit of this remarkable nation.